Rules
One rule at a time,
and how to work inside it.
Short reads on the rules that shape marketing in regulated categories. What the rule says, where people trip, and what you can say instead.
Latest
- What a medspa can say about Botox in an adMedspas · Health Canada. Prescription drugs can be named and priced to the public. Almost nothing else.
- Selling spirits without selling the buzzSpirits · CRTC and AGCO. Flavour, place and story are open. Strength, excess and success are not.
- Why most lawyers cannot call themselves specialistsLaw firms · Law Society of Ontario. In Ontario, specialist is a title you earn, not a word you choose.
- Can your clinic put patient information into ChatGPT?Clinics · PHIPA and IPC Ontario. Not into a consumer chatbot. AI can still take work off your desk, once it is set up for health information.
- What a brand world costs in OntarioPricing · Toronto and the GTA. From a $6,500 identity to a $100,000 agency program. What each price buys, and where the rules change the math.
- Real estate teams and the brokerage nameReal estate · RECO. A team can build its own brand. It cannot hide the brokerage behind it.
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