World II · Food and drink
Black Lotus Coffee
A conscious coffee brand rooted in Vietnamese tradition and modern wellness, now importing into Canada from Toronto.
The world
Black Lotus Coffee House is a coffee brand rooted in Vietnamese tradition and wellness, built for high performers and conscious drinkers.
KNGHT's founder was on the founding team. Born in Da Nang, the brand is now based in Toronto, importing into Canada and selling wholesale and retail.
What we built
Seven layers,
6 of 7 built
- 1
Lore
The name, the lotus mark and brand guidelines for a brand that bridges Vietnamese culture and wellness, built from day one on the founding team.
- 2
Law
Wellness, origin and label claims reviewed, plus pricing and bundles.
- 3
Language
Social media, plus product and lifestyle photo and video.
- 4
Map
A Shopify store built for bundles and subscriptions, plus search and the Google listing for the Da Nang store.
- 5
Ground
The launch strategy for a physical retail space in Da Nang.
- 6
Artifacts
Labels, packaging, cups including seasonal designs, and merchandise.
- 7
Machinery
Not built.
What changed
The brand grew from online sales into retail in Da Nang, and is now based in Toronto, importing into Canada and selling wholesale and retail. It is known for holding cultural roots and modern wellness in one mark.
From the work
The rules of this world
- CFIALabelling for everything sold to take home, including allergens and free-from claims that must hold for every batch.
- Safe Food for Canadians RegulationsA licence to import food into Canada, with traceability and preventive controls.
- Health CanadaDefined rules for nutrition and health claims.
- Competition ActNo false or misleading claims, including sourcing, green claims and price.
Every world starts
with a Verdict.
Tell us what you’re building and we’ll show you what to fix first.