World I · Healthcare
Restoration Medical
Physician-led clinics in Thornhill and Woodbridge, built across five service lines.
The world
Restoration Medical is a physician-led clinic group in Thornhill and Woodbridge, Ontario.
Its world holds five service lines under one name: family medicine, pain management, medical aesthetics, infusion therapy with iron infusions and IV vitamins, and rehab and recovery with physiotherapy and chiropractic care.
What we built
Seven layers,
all seven built
- 1
Lore
Branding, naming and positioning for five service lines under one name, with brand guidelines the team follows.
- 2
Law
Ads, posts and site copy reviewed against CPSO, CNO and Health Canada rules, plus pricing and treatment packages.
- 3
Language
Social media, a content strategy across five service lines, paid ads, video and on-camera content, and email and SMS.
- 4
Map
The website, Google Business Profile, SEO and online booking.
- 5
Ground
Signage in the Thornhill and Woodbridge clinics, and content for the screens in the waiting rooms.
- 6
Artifacts
Forms, business cards, brochures and patient handouts.
- 7
Machinery
Online intake forms, CRM, AI and automations for reminders and follow-up, and reporting.
The rules of this world
- CPSOAdvertising by physicians must be factual and verifiable, with no testimonials.
- College of Chiropractors of OntarioNo testimonials in chiropractic advertising, apart from generic ones.
- College of Physiotherapists of OntarioSince May 2025, testimonials are allowed if they are true and verifiable, with the patient's consent.
- Health CanadaLimits on advertising prescription drugs and medical devices to the public.
- PHIPAOntario's rules for every piece of patient information the world touches.
- Competition ActNo false or misleading claims, and pricing that shows the full cost.
Every world starts
with a Verdict.
Tell us what you’re building and we’ll show you what to fix first.