KNGHT
Book the free call

The worlds

See all nine

Seven layers

Built in order.

Lore comes first. Every layer after it is written inside the rules of your category.

See all seven
Reads from LoreFeeds Language, Map and Artifacts

Layer 2 of 7

Law: What are you allowed to say, charge and promise?

What are you allowed to say, charge and promise?

Offers, prices and claims checked against your regulator before anyone writes a headline.

1Lore2Law3Language4Map5Ground6Artifacts7Machinery

Law, in ten seconds

Illustration, not a client
Ad, before Painless. Guaranteed results. The rule: no guarantee of outcome, no promise of no pain. Gentle by design. Results vary by person.
  1. Here is a claim a regulator would flag.
  2. We cross it out and note the rule it breaks.
  3. Then rewrite it to say only what you can back up.

Without it

One ad, label or offer draws a complaint, a platform takedown or a letter from your regulator, and the launch stops.

Law, skipped

Illustration, not a client
Sponsored Painless. Guaranteed results. Book now Seen by 1,204 Seen by 8,960 Seen by 21,480 Regulator Complaint received Notice Review Ad removed Weeks of letters. No new bookings.
  1. The ad goes out. Nobody checked the claim.
  2. Someone reports it to the regulator.
  3. The ad comes down. The month goes to letters, not bookings.

What we make

  • A regulator map for your category
  • A claims review: what you can say, and how to say it
  • Offer and pricing structure
  • Disclaimers and consent language

What we check it against

  • ClinicsCPSO, chiropractic and physiotherapy advertising rules, Health Canada drug and device advertising, and PHIPA for every patient record the site touches.
  • Dental clinicsRCDSO advertising rules on testimonials and specialist titles, PHIPA for every patient record, and the Competition Act.
  • MedspasCPSO and CNO rules, and Health Canada limits on naming prescription drugs to the public.
  • Law firmsThe Law Society of Ontario's rules on marketing, specialist titles and contingency fees.
  • SpiritsAGCO advertising standards, the CRTC alcohol code, CFIA labelling and LCBO listing requirements.
  • Food and drink brandsCFIA labelling and allergen rules, import licensing, Health Canada nutrition and health claims, and the Competition Act on sourcing and green claims.
  • FitnessOntario's Consumer Protection Act for memberships, the Competition Act for claims and pricing, and CASL for every message.
  • Creative productsThe Competition Act on claims, the Copyright Act on every illustration, and the marketplace rules each title is sold under.

Check one of your own lines

From the worlds

  • Restoration MedicalAds, posts and site copy reviewed against CPSO, CNO and Health Canada rules, plus pricing and treatment packages.
  • Black Lotus CoffeeWellness, origin and label claims reviewed, plus pricing and bundles.
  • Castleblack SpiritsLabels and ads checked against alcohol rules, plus pricing and the distributor offer.
  • Toronto BeautyPosts and ads reviewed against nursing and Health Canada rules, plus treatment pricing and promotions.
  • Lorelyns Gourmet DessertsNut-free, gluten-free and plant-based claims and labels reviewed, plus retail and wholesale pricing.
  • Rum Raiders RingLabels and ads checked against alcohol rules, plus pricing for bars and stores.
  • Lisa Dang Immigration LawThe service and fee structure for consultations.
  • Wellfit Social ClubMembership tiers, class packs and offers.
  • Art ColouringImage rights, AI-art use and marketplace listing rules reviewed, plus book pricing.

How it connects

  • Reads fromLore
  • FeedsLanguage, Map and Artifacts

Ask yourself

Has every claim on your site, ads and packaging been checked against your regulator's rules?

Score all seven layers in two minutes

Every world starts
with a Verdict.

Fixed fee from $3,500 CAD. Scored report in 5 business days. Fee credited to your Build within 60 days.

Book the free call Score your world first

You’ll speak with Sergio, not a salesperson.