Layer 5 of 7
Ground: Does the place feel like the brand?
Does the place feel like the brand?
The physical space: arrival, flow, walls, signage and the screens in the room.
Ground, in ten seconds
Illustration, not a client- We plan the space as a route.
- Signs show people where to go, so staff don’t have to.
- Nobody has to wonder where to go next.
Without it
The ad promises one world and the front door shows another.
What we make
- Arrival and flow
- Signage and wayfinding
- Walls and murals
- Screens and displays
What we check it against
- Accessibility in the built environment
- Local sign bylaws
- Category rules on what can be shown in the room, such as price displays and age-restricted products
From the worlds
- Restoration MedicalSignage in the Thornhill and Woodbridge clinics, and content for the screens in the waiting rooms.
- Black Lotus CoffeeThe launch strategy for a physical retail space in Da Nang.
- Lorelyns Gourmet DessertsBooths for events and trade shows, and in-store displays at retail partners.
- Rum Raiders RingEvents and tastings.
- Lisa Dang Immigration LawOffice signage.
- Wellfit Social ClubThe graffiti wall, motivational posters and wall graphics on the gym floor.
Ground, in the work
How it connects
- Reads fromLore
- FeedsArtifacts
Ask yourself
Does your space, or the place you are sold, look and feel like your site and your ads?
Every world starts
with a Verdict.
Fixed fee from $3,500 CAD. Scored report in 5 business days. Fee credited to your Build within 60 days.
You’ll speak with Sergio, not a salesperson.