Brand worlds for
medspas.

The rules you work inside

• CPSO and CNORules for the physicians and nurses who prescribe and deliver treatments.
• Health CanadaPrescription drugs cannot be promoted to the public by brand name.
• Competition ActNo false or misleading claims, and pricing that shows the full cost.

1. 1

   Lore

   Who you are, who you stand against, and what you are called. The brief and the codex every other layer reads from.

2. 2

   Law

   What you can say, what you can charge, and how it is packaged. Offers and claims checked against your regulator.

   CPSO and CNO rules, and Health Canada limits on naming prescription drugs to the public.

3. 3

   Language

   Voice, posts and ads that get noticed and still pass review.

   Treatment language that sells the result without naming the drug or promising the outcome.

4. 4

   Map

   Where people find you online, and how they book or buy.

   Treatment pages that rank, and booking that starts from search or social.

5. 5

   Ground

   The physical space: arrival, flow, signage and the screens on your walls.

6. 6

   Artifacts

   Print, labels, packaging and forms: anything a customer can pick up.

   Consent forms, price menus and aftercare cards that match the room and the rules.

7. 7

   Machinery

   Intake, booking, follow-up and reporting, with AI doing the repetitive work and a person making the calls.