Brand worlds for
dental clinics.

The rules you work inside

• RCDSONo testimonials, and no statement that can only be verified by someone's personal feelings or views.
• RCDSOAds about care often done by specialists must say whether the dentist is a general practitioner or a registered specialist.
• PHIPAOntario's rules for every piece of patient information the world touches.
• Competition ActNo false or misleading claims, and pricing that shows the full cost.

1. 1

   Lore

   Who you are, who you stand against, and what you are called. The brief and the codex every other layer reads from.

2. 2

   Law

   What you can say, what you can charge, and how it is packaged. Offers and claims checked against your regulator.

   RCDSO advertising rules on testimonials and specialist titles, PHIPA for every patient record, and the Competition Act.

3. 3

   Language

   Voice, posts and ads that get noticed and still pass review.

   No testimonials, no promised results, and a voice that calms patients before the chair.

4. 4

   Map

   Where people find you online, and how they book or buy.

   Service pages patients and AI assistants can answer from, and a Google Business Profile for each location.

5. 5

   Ground

   The physical space: arrival, flow, signage and the screens on your walls.

6. 6

   Artifacts

   Print, labels, packaging and forms: anything a customer can pick up.

   Intake and consent forms, treatment-plan handouts and signage, each checked before print.

7. 7

   Machinery

   Intake, booking, follow-up and reporting, with AI doing the repetitive work and a person making the calls.